MSM Academy

MSM Academy Awaits: Immerse Yourself in Professional Coffee Craft.

There is always more to learn about the vast and wonderful world of coffee. Samira Maatouk Coffee Academy is designed to explore the many facets of the coffee industry and Samira Maatouk academy role as a leader in ethical sourcing, roasting, blending, brewing and craft. We have built this Academy for you to learn more about the topics that interest you most. we are enamored by coffee daily, and we hope you will be too.

Our Commitment
Our goal is to empower individuals to become true coffee connoisseurs by delving into the fascinating aspects of coffee cultivation, processing, roasting, and brewing.
Dive into the coffee world
Explore the captivating world of coffee machines, where beans and water transform into liquid gold. Essential for baristas and coffee enthusiasts.
msm-academy
Courses:

Coffee Drinks Types

the fascinating realm of coffee, where a diverse array of flavors, aromas, and textures awaits! In our exploration of coffee drinks, we invite you to immerse yourself in the artistry of brewing and savoring the myriad concoctions that this beloved beverage has to offer. Let’s embark on a journey through the world of coffee drinks, each cup telling a unique story.

Espresso

Dive into espresso-making, milk texturing, and artistic presentation.

Americano

Explore diverse brewing methods, from pour-over to Aeropress.

Cappuccino

Hone your sensory skills to assess and appreciate coffee's varied flavours and aromas.

Latte

Delve into the journey from green beans to perfectly roasted coffee.

Macchiato

Acquire key knowledge for launching and running a successful coffee business.

Flat White

Understand how to evaluate green coffee beans against industry benchmarks.

Cold Brew

Learn to create stunning designs atop your espresso drinks.

Turkish Coffee

Master the art of maintaining exceptional coffee quality at every stage.

Arabic Coffee

Enhance your ability to discern and articulate distinct coffee tastes and scents.

Latte Art:

The enchanting world of latte art, where the canvas is your cup, and the possibilities are as limitless as your creativity. Latte art is not just a skill; it’s a form of expression that turns a simple cup of coffee into a visual masterpiece. Join us on this artistic journey as we explore the techniques and secrets behind creating beautiful and intricate designs atop your latte.

Understanding
the Canvas

Perfecting
Milk Frothing

Basic Pouring
Techniques

Advanced
Designs

Etching and
Drawing

Practice and
Patience

Learn About Raw/green Coffee Beans
the intriguing journey of green coffee and the art of roasting a transformative process that takes raw beans to aromatic, flavorful treasures. In our exploration of these vital aspects of coffee, we’ll unravel the mysteries behind green coffee beans and delve into the alchemy of roasting that brings out the rich, complex flavor.

Understanding Green Coffee

Origins and Varieties, Harvesting and Processing, Quality Grading
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Coffee Roasting Profiles

Embark on the roasting journey, where green coffee beans are transformed into the aromatic wonders we know and love. Understand the chemical reactions that occur during roasting, unlocking the flavors, aromas, and complexities hidden within the beans.

Roast Profiles

Dive into espresso-making, milk texturing, and artistic presentation.

Roasting Techniques

Explore diverse brewing methods, from pour-over to Aeropress.

Cooling and Resting

Hone your sensory skills to assess and appreciate coffee's varied flavours and aromas.

Types Of Grinding

the intricate world of coffee grinding, where the size of your coffee grounds plays a pivotal role in shaping the flavor, aroma, and overall quality of your brew. Understanding coffee grinding sizes is a crucial skill for every coffee enthusiast, as it directly influences the extraction process during brewing. Let’s explore the different grinding sizes and their impact on the final cup.

Coarse Grind

Dive into espresso-making, milk texturing, and artistic presentation.

Medium-Coarse Grind

Explore diverse brewing methods, from pour-over to Aeropress.

Medium Grind

Hone your sensory skills to assess and appreciate coffee's varied flavours and aromas.

Medium-Fine Grind

Dive into espresso-making, milk texturing, and artistic presentation.

Fine Grind

Explore diverse brewing methods, from pour-over to Aeropress.

Extra Fine Grind

Hone your sensory skills to assess and appreciate coffee's varied flavours and aromas.

Benefits Of The Certificate

Recognition

Receive acknowledgment from a renowned institution in the coffee industry, adding a valuable credential to your profile.

Career Advancement

Enhance your career prospects and open doors to exciting opportunities within the coffee community, whether you're a barista, coffee shop owner, or an enthusiast.

Networking Opportunities

Join an exclusive community of
certified individuals who share your passion for coffee, providing opportunities to connect and collaborate with like-minded professionals.

Training & Certificate

Upon successfully completing your training at the Samira Maatouk Coffee Academy, you will be awarded a prestigious Certificate of Achievement. This certificate is a testament to your dedication, passion, and expertise in the art and science of coffee.

Certificate Award Ceremony

Attend a special ceremony where you’ll be presented with your certificate, celebrating your accomplishments alongside fellow coffee enthusiasts and industry experts.
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Awards

Best Food Establishment in the Emirate of Abu Dhabi by Control Sector of Abu Dhabi Agriculture and Food Safety Authorization

Certifications

ISO 22:000 | HACCP | OSHAD

Member

Certified member of Abu Dhabi Quality and Conformity Council

Join MSM Academy and Let Your Coffee Journey Begin!

Explore our courses and embrace the world of coffee with passion, precision, and expertise. Enroll now for a transformative experience.

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